The Story Behind Koss Headphones’ ‘Uniformly Witty’ Billboards

CREDIT KOSS CORPORATION

Michael Koss, chairman and CEO of the Koss Corporation, says it all began with a yellow smiley face back in 1972.

“The headline was, ‘Ever wonder why he’s smiling?’ And people didn’t know who owned the billboard, they didn’t know what the billboard was all about,” Koss explains. “After about two weeks, the Koss stereophones were put on the smiley face… and that’s how it started.”

Since that first billboard, over 100 designs have captured the attention of drivers on I-43. Croatt, a lifelong Milwaukee resident, says he’s noticed two things about them throughout the years: “I think first of all, that they’ve always been very well designed. And second of all, they’ve been uniformly witty.”

Source: WUWM Bubbler Talk

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What ever happened to Arthur Treacher’s Fish & Chips?

Arthur Treacher’s Fish & Chips Restaurant

Seafood is a tricky cuisine to get right. If you don’t live near one of the coasts, it’s not fresh. It can also be expensive, so not many national fast food chains are willing to put it on the menu.  In the 1970s, however, there was one place you could rely on for good, inexpensive seafood.  You didn’t have to look too far to find it either. At its peak, Arthur Treacher’s Fish & Chips had about 800 locations across the country.

So what happened to one of the country’s largest fast food chains? Just like many fads of the 1970s, it went out of style. But there were also outside factors involved.  Not many people remember that the restaurant chain was named after the English actor of the same name.  Arthur Treacher is best remembered today as Jeeves the butler in several Shirley Temple films.  Despite the English name and branding, the chain was founded in 1969 in Columbus, Ohio.

Unlike chains that started off slow, Arthur Treacher’s Restaurant aggressively expanded right off the bat. By the early 1970s, hundreds of locations were in operation across the county.  It was the perfect storm for the fast food chain focused on seafood. Anyone could get a burger from Burger Chef or McDonalds, but only at Arthur Treacher’s could you get their famous cod fish and chips. The restaurant’s specialty became especially important for many families during Lent, when Catholics are prohibited from consuming meat on Fridays.

But the perfect storm quickly turned into a devastating hurricane. The expansion of chains like McDonalds and Burger King in the 1970s forced many younger and regional chains out of business.  On top of that, the price of cod skyrocketed in the 1970s due to the “Cod Wars.” Iceland imposed a 200-mile fishing limit around the country, meaning British fishing companies lost access to waters rich with cod. In fact, the two countries almost went to war over the issue.

In 1979, Arthur Treacher’s parent company, Orange Co., sold the brand to Mrs. Paul’s Seafood. The new owners quickly replaced the cod with less expensive pollock, but the change alienated consumers.  Throughout the 1980s, Arthur Treacher’s went through several owners and quickly began to lose ground to its competitors. Before long, hundreds of locations shuttered, and the chain was a shell of its former self.

The chain isn’t completely gone, however. There are seven remaining locations around the country – three in New York and four in Ohio.  “People drive by, look up and notice the lantern and then stop in,” says restaurant owner Ben Vittoria of Garfield Heights, Ohio. “They’re shocked to see that we’re still open.”

Source: MeTV

Happy Chinese New Year 2018

The Chinese New Year begins on the first New Moon of the year, which is February 16th, 2018.  This is the Year of the Dog.

Good Health and Good Fortune

Calderone Club Milwaukee WI

Calderone Club

842 North Old World 3rd Street
Milwaukee, Wisconsin 53203
414.273.3236

8001 N Port Washington Rd
Fox Point, WI 53217
(414)352-9303

Downtown Calderone Club

Calderone Club makes one of the best pizzas and some of the finest Italian food in the Milwaukee area. The Fazzari family’s rooted in the restaurant and food business, and its Downtown Calderone Club is a go-to spot for both locals and convention-goers.  I used to live near their original location 2498 N. Bartlett Ave on Milwaukee’s East Side.   Wonderful memories of Mamma Fazzari ordering what we thought we wanted and it was always the best.

Review: OnMilwaukee.com